eWorld Post

Search Engine Optimization Considered for Bing



For many years search marketers focussed all their efforts in search engine optimization on Google.com, but that could change when the Bing-Yahoo integration comes into effect according to experts speaking at the Search Marketing Expo.

According to estimations, once the integration takes effect, Bing may account for 30% of all Internet searches conducted. This percentage is nothing to ‘sneeze’ at. According to experts users will be faced with a two-engine world in future, a situation where users will need to give attention to SEO both in Bing and Google.

Experts confirmed that optimization techniques works both the same for Google and Bing, but the latter offers a few new opportunities for search marketers. One example is that Bing offers a preview box where more information is displayed on a website. Here marketers will have more control on what is displayed about their websites. The preview box can also display Youtube videos. Another mentioned advantage is the fact that Bing will display contact information if such information is available on the web page.

While some marketers complain that they simply cannot get enough traffic from Bing, some question if SEO will work for webmasters after the Bing-Yahoo integration. The only way to find out is to wait and test it, according to some marketers.

According to program manager, Sasi Parthasarathy, at Bing: “Ideally, it is the content and the relevance of what users like that matters.”

What others are reading:

Digg re-designed, features easier than before
Israeli Websites at Risk
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Short URL: http://www.eworldpost.com/?p=341

Posted by on Jun 9 2010 Filed under Webmastering. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

2 Comments for “Search Engine Optimization Considered for Bing”

  1. Competition is good. I am very curious to see how it all pans out. I am more then willing to use Bing to see how its SEO works. I wonder if they will follow Google’s restrictions.

  2. I loved your post but you can start using a couple of social sharing buttons I’ve seen all over the place, that way I really could e-mail this informative article to my mates :)

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